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Why Do I Need a Website If I Have Social Media? And Why Do I Need Social Media If I Have a Website?

30/06/2025

These are questions I hear all the time. And they make sense. If you're just starting your business or stepping into the online world after years of working offline, it's easy to think you can pick one platform and call it done.

Let's look at both sides:

Scenario 1: You Have a Website (But No Social Media)

You finally did it! You launched your dream business and built a beautiful website. Your products or services are ready, your brand feels aligned, and your logo shines. So you sit, refresh your inbox... and wait.

But nothing happens.

Your website might be amazing, but here's the truth: you're not the only one online. The internet is full of businesses, content, and competing voices. So, how will people find you?

This is where SEO (Search Engine Optimisation) comes in. Google needs a reason to rank you higher in search results. It looks for:

  • Regular content updates

  • Keyword-rich blog posts

  • User-friendly design

  • Relevant metadata

  • External links pointing to your site

A blog, FAQ section, or portfolio page allows you to add more quality content with useful keywords. It tells Google, "Hey, I'm here and offer value."

But SEO takes time. That's where social media helps.

How Social Media Helps Your Website

Think of social media as your visibility amplifier.

It shows your brand to a wider audience, builds connections, and invites people to visit your website. A strong Instagram post, Facebook reel, or Pinterest pin can lead your ideal customer right to your site.

And yes, it can be hard to share your new venture with family or friends. The fear of judgment ("What would Auntie Sally think?") often holds us back. But ask yourself this: Is Auntie Sally your ideal client?

No? Then don't let her opinion stop you.

If you post regularly and offer content that's valuable, entertaining, or educational, social media platforms will notice. Their algorithms reward consistency and engagement by showing your posts to more people. The more people see you, the more likely they are to visit your website, sign up for your newsletter, or make a purchase.

Scenario 2: You Have Social Media (But No Website)

You've built a nice following on Instagram, Facebook or TikTok. You're getting likes, comments, even DMs about your offer. So why bother with a website?

Here's why: You don't own your social media.

Building your business only on social media is like building your dream home on borrowed land (I can't remember who said that). One change in the algorithm, one hacked account, or a sudden platform shutdown could all disappear.

Your website is your online home. It's the one place that's truly yours.

On your website, you can:

  • Showcase your work the way you want

  • Add contact forms, lead magnets, and downloadable freebies

  • Build your email list (which you own)

  • Tell your story in your own voice

  • Control your branding, layout, and content 100%

Social media is where you attract people. Your website is where you convert them.

So, Do You Need Both?

YES.

Using social media and a website together is the magic formula:

  • Social brings in the traffic

  • Your website turns visitors into clients

  • SEO + visibility work in harmony

  • You build trust, authority, and credibility

The truth is: your business deserves both. And the good news? It doesn't have to be perfect. Just start.

And if you feel overwhelmed, confused, or stuck? That's where I come in. Helping women 40+ show up online with clarity and confidence is exactly what I do.

Let your website and social media support each other — and support YOU.

Need a head start? Book a FREE 30-minute Clarity Call.

Jitka xx

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