Approaching someone and asking them to build your website can be daunting. Even more overwhelming? Choosing who to work with from what feels like a million options — freelancers, agencies, all looking sleek, professional, promising the moon.
Tips, Stories & Creative Support for Women in Business
Welcome to my blog — a space where creativity, reinvention, and soulful business come together.
Whether you're starting a new business, rediscovering your passion, or building a personal brand in your 40s and beyond, I would like to share valuable insights, inspiration, and honest stories with you here.
From branding and social media tips to marketing mindset shifts and natural wellbeing — it's all part of the creative journey.
These blogs are for women starting fresh, creative entrepreneurs, dog lovers with a dream, and anyone growing something meaningful online.
Let's make your ideas visible — one post at a time.
Little did I know that one day, I would be reviewing one of my own creations. But life has a mysterious way of surprising us. After being a devoted dog mum since I was 13, I became a cat mum almost a year ago – and it's been a journey.
Why Do I Need a Website If I Have Social Media? And Why Do I Need Social Media If I Have a Website?
30/06/2025
These are questions I hear all the time. And they make sense. If you're just starting your business or stepping into the online world after years of working offline, it's easy to think you can pick one platform and call it done.
Why Is It So Hard to Launch? To Show Up?
26/06/2025
This isn't the first time I've started a business.
As a multiple reinventor, I've learned from my mistakes. I know — intellectually — what I need to do.
Yesterday, I had an urge to go for a cold swim. Since it was fairly warm outside (around 20°C), I assumed the lake water would be fresh but not too cold. The place was empty when I arrived, and the water was beautifully clear. Small waves chase each other on the surface, and sparrows fly closer to the water to catch their early dinner....
I like writing blogs — one of the reasons I created my website was so I could write what I want, when I want.
When I started my first dog grooming business in 2000, branding wasn't even a word in my vocabulary. I had a name — Vita Canis — and that was about it. No colour palette, no ideal client, no visual strategy. Just me, a dream, and a pencil.