Welcome to my blog — a space where creativity, reinvention, and soulful business come together.
Whether you're starting a new business, rediscovering your passion, or building a personal brand in your 40s and beyond, I would like to share valuable insights, inspiration, and honest stories with you here.
From branding and social media tips to marketing mindset shifts and natural wellbeing — it's all part of the creative journey.
These blogs are for women starting fresh, creative entrepreneurs, dog lovers with a dream, and anyone growing something meaningful online.
Let's make your ideas visible — one post at a time.
Yesterday, I had an urge to go for a cold swim. Since it was fairly warm outside (around 20°C), I assumed the lake water would be fresh but not too cold. The place was empty when I arrived, and the water was beautifully clear. Small waves chase each other on the surface, and sparrows fly closer to the water to catch their early dinner....
I like writing blogs — one of the reasons I created my website was so I could write what I want, when I want.
When I started my first dog grooming business in 2000, branding wasn't even a word in my vocabulary. I had a name — Vita Canis — and that was about it. No colour palette, no ideal client, no visual strategy. Just me, a dream, and a pencil.