Every memorable brand begins with a story. Discover ideas on branding, design and creating businesses that people don't just notice—they remember.
The scenario that happens almost every time: a client has a new website, and everyone is excited, but they can't find it on Google! Not even on page five! Panic starts... Why is that?!? People ask in horror and disappointment...
Approaching someone and asking them to build your website can be daunting. Even more overwhelming? Choosing who to work with from what feels like a million options — freelancers, agencies, all looking sleek, professional, promising the moon.
These are questions I hear all the time. And they make sense. If you're just starting your business or stepping into the online world after years of working offline, it's easy to think you can pick one platform and call it done.
This isn't the first time I've started a business.
As a multiple reinventor, I've learned from my mistakes. I know — intellectually — what I need to do.
When I started my first dog grooming business in 2000, branding wasn't even a word in my vocabulary. I had a name — Vita Canis — and that was about it. No colour palette, no ideal client, no visual strategy. Just me, a dream, and a pencil.