Welcome to my Journal—a collection of ideas, stories, lessons and experiences gathered from a life spent creating.
Here you'll find articles about dog grooming, creativity, writing, branding, lifelong learning and the occasional unexpected rabbit hole. Some posts are practical, others are personal, but they all have one thing in common: curiosity.
Whether you're looking for professional advice, creative inspiration or simply enjoy learning something new, I hope you'll find yourself at home here.
Because every idea starts somewhere.
Jitka Križo Averis xx
The scenario that happens almost every time: a client has a new website, and everyone is excited, but they can't find it on Google! Not even on page five! Panic starts... Why is that?!? People ask in horror and disappointment...
Approaching someone and asking them to build your website can be daunting. Even more overwhelming? Choosing who to work with from what feels like a million options — freelancers, agencies, all looking sleek, professional, promising the moon.
Little did I know that one day, I would be reviewing one of my own creations. But life has a mysterious way of surprising us. After being a devoted dog mum since I was 13, I became a cat mum almost a year ago – and it's been a journey.
These are questions I hear all the time. And they make sense. If you're just starting your business or stepping into the online world after years of working offline, it's easy to think you can pick one platform and call it done.
This isn't the first time I've started a business.
As a multiple reinventor, I've learned from my mistakes. I know — intellectually — what I need to do.
When I started my first dog grooming business in 2000, branding wasn't even a word in my vocabulary. I had a name — Vita Canis — and that was about it. No colour palette, no ideal client, no visual strategy. Just me, a dream, and a pencil.